The European Accessibility Act (EAA) is set to transform digital commerce in the EU starting June 28, 2025, impacting how businesses serve over 87 million people with disabilities across member states.
In our latest blog post, we explore how e-commerce brands can turn this regulatory requirement into a strategic advantage, building more inclusive and effective digital experiences that benefit all users while ensuring compliance.
We'll guide you through:
Understanding WCAG 2.1 Level AA requirements and how they overlap with the new obligations set forth by the EAA
Discovering the economic benefits of accessibility, from expanded market reach to enhanced brand reputation
Learning practical implementation steps, from conducting accessibility audits to maintaining long-term compliance
While the 2025 deadline may seem distant, the scope of changes required means businesses should start preparing now. We've outlined a strategic approach that helps you prioritize high-impact areas first, ensuring both compliance and optimal resource allocation.
Does your brand need help with strategy, design or development?
For over a decade, we’ve been shaping, launching, and scaling shopping experiences for category disruptors such as MeUndies, Framework, and Cometeer. No matter where you’re going, we can help you get there.
In other news...
🎙️ Join us on the FODcast. I was recently interviewed on Simply Commerce's FODcast. Among other things, I talked about digital product passports, practical AI implementations in e-commerce experiences, and the balance of data collection vs. data activation.
🤔 Shopify's Winter '25 Edition is out. With The Boring Edition, Shopify's hitting pause on the launch of new features and focusing on polishing the ones they already have—a smart move as they move upmarket.
💼 Brewing success with Cometeer. Dive into our latest case study showcasing how we helped Cometeer revolutionize their coffee subscription service through a custom subscription engine and brand-new account portal.
📊 Commerce Outsights is out! The latest edition explores the evolution of brand power, streetwear customer behavior, and Mytheresa's growth strategy.