With customer acquisition becoming increasingly expensive over the last few years, most brands have been launching or improving their retention strategies, with loyalty programs being one of the top initiatives.
Unfortunately, the retail loyalty space is plagued with terrible advice, me-too behavior, and nonsensical metrics. We've seen brands mindlessly copy their competitors, measure program performance by comparing members to non-members, and discount their way to oblivion.
In our latest blog post, we try to rewrite the narrative around loyalty. By taking a first-principles, no-nonsense, practical approach to loyalty, we help you answer fundamental questions such as:
What loyalty program structure is best depending on your brand's category, price point, and target market.
How to use qualitative and quantitative data to align the "earn" side and the "burn" side of your program with your business objectives.
How to measure the actual incrementality of your program.
If you plan to launch a new program or revamp an existing one, you won't want to miss this!
You might have missed...
🎙️ We've been podcasting! Check out my interviews with Tim from Your Basket Is Empty about Web3 and ecommerce and the future of agencies.
🎨 Davide, our Head of Design, published a post about how we do design audits, and when might be a good time to do one.
🌱 I shared my take about the Impossible Foods rebrand and the role of purpose in building a consumer brand.
🤓 Alberto, our CTO, has been writing about some of our favorite GDPR compliance and next-gen loyalty tools.
Does your brand need help with strategy, design or development?
For over a decade, we’ve been shaping, launching, and scaling shopping experiences for category disruptors such as Cometeer, Framework, and Huckberry. No matter where you’re going, we can help you get there.
