Hello, and happy February!
This is issue no. 5 of the Nebulab newsletter, your bi-weekly collection of curated content about retail, DTC, and eCommerce technology.
Today's reads are about all the things brands do to win our hearts.
Function of Beauty’s Approach to Personalization. Two lessons to learn here: one is about the power of data and personalization—how many gaps are waiting to be filled in that space? The other is about how a pure-play DTC operator can go wholesale with a little creativity.
How smaller brands lowered their holiday return rates. Consumers and brands all need to adopt a more conscious, sustainable and realistic approach to product returns. These are all excellent examples of how to do it without compromising the customer experience.
Inside Starbucks Odyssey. We featured Odyssey in one of our first issues, a few months ago. It's interesting to see how it's playing out. For all its shortcomings, it does feel like Starbucks is doing a great job at exploiting Web3's real superpower—the feeling of community.
Why your last text message is probably from a brand. How many texts is too many? If the communication goes both ways and there's a clear incentive, perhaps brands will be able to get away with a few more SMSs.
Insights from Nebulab
Building content infrastructures for eCommerce brands
With brands shifting to a true omnichannel strategy, it's important to double down on the unique strengths of DTC sales channels—here, content is still king. An intentional content strategy can be an excellent driver of awareness, acquisition, and loyalty.
Our latest piece explores what brands need to be mindful of as they go down this path. Inside, you'll find an overview of the different types of content management tools, their advantages and limitations, and how to build a content infrastructure that will scale with your brand.
That's it for this Monday!
If you have any questions, comments, or return mitigation strategies on your mind, we'll be at [email protected].
See you in two weeks! 👋
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