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Hello there! Hope your year is going well so far.
This is issue no. 4 of the Nebulab newsletter, your bi-weekly collection of curated content about retail, DTC, and eCommerce technology.
Case study
Delicious Coffee Meets Limitless eCommerce
When Cometeer reached out to us in 2020, they were coming out of stealth mode and struggling with the limitations of Shopify and ReCharge.
Over the last three years, we've re-platformed Cometeer to Solidus, and built a slew of proprietary systems to handle all aspects of their eCommerce operations. The result is a shopping experience consistently rated by Cometeer's customers as one of the best they've ever used.
Outsights
The New Place of DTC
Today's reads are about how brands are leveraging DTC in a world that looks increasingly omnichannel.
8 DTC retail trends to watch in 2023. The last year has stress-tested the pragmatism of eCommerce operators, who must be willing to leave behind the purity of DTC-at-all-costs. At the same time, enterprise retailers are doubling down on their DTC strategy.
How DTC brands are redesigning their websites with a focus on content and education. To activate more traditional channels, brands need an even deeper understanding of DTC's unique capabilities to avoid cannibalization. Access to first-party/zero-party data and content estate remain the biggest levers.
Why DTC brands like Lunya are introducing new brands to its customers. At last, the rebels join forces. Here's an excellent example of how brands can use partnerships to build something bigger than themselves. We expect to see many more follow suit in an attempt to build their own micro-RMNs.
Shopify unveiled Commerce Components, their à la carte solution for enterprise merchants. We couldn't get much information from Shopify on what the product looks like in practice, and it still looks like a big experiment from our initial discoveries. We'll keep you posted!
That's all we had!
If you have any questions, comments, or retail trends you want to start, [email protected] is the address.
See you in two weeks!