Hello, and happy new year!
This is issue no. 3 of the Nebulab newsletter, your bi-weekly collection of curated content about retail, DTC, and eCommerce technology.
New insights
The GTDT Model for Intentional eCommerce Personalization
Over the years, we've consulted many brands on how to launch, optimize and scale their personalization program. Without a clear structure, it's easy to get shiny object syndrome and adopt a bunch of tools that not only don't move the needle but can even prove detrimental to your brand's shopping experience.
In our latest article, we unpack our process for designing and validating personalization experiments with a goal-oriented, data-informed approach.
Upcoming event
Product Vision: Refining & Aligning a Compelling Northstar
January 10, 2023 @ 9-10am PST
In a few hours, we will host a talk by Patti Chan, Product Coach and ex-VP of Product at Imperfect Foods. Patti will talk about how to build and refine your product vision, and how to align your team behind it:
"Most organizations have a company vision. Does yours have a compelling product vision? Can everyone from engineering to sales recite what it is? A compelling product vision unites roadmaps before they're drawn, makes strategic decisions 5x easier, and inspires. No one told me when my product vision sucked, but I learned to notice it in team morale, engineering velocity, and even customer engagement metrics over time. In this hour, I'll show how we evolved the product vision at Imperfect Foods during our hyper-growth from early-stage to half-billion revenue in three years."
If you want to attend, just click on the button below!
What we're reading
Building Relationships
Today's reads are about relationships: the ones companies build with their customers, the ones people build with each other, and the technologies that make it all happen.
Grocers chase the promise of e-commerce personalization. Large catalogs of more-or-less commoditized CPGs are good candidates for personalization-driven disruption, and retailers are catching up.
CPG marketers roll the dice on new experiments amid data upheaval. At the same time, CPGs are looking to acquire more and more first-party data, so that they can build their own marketing castles.
🔒 Memo: Post-Pandemic Deceleration. Shopify and Meta overindexed on consumer demand for eCommerce and the metaverse because they confused the means with the end.
NFTs are dead. Long live digital collectibles. On the other hand, Starbucks got it right: they leverage NFTs and progressive disclosure to build a customer loyalty program that can appeal to all palates.
That's a wrap for today!
If you have any questions, thoughts, or relationships to build, drop us a note at
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See you in two weeks!