Hello! This is issue no. 2 of the Nebulab newsletter, your bi-weekly collection of curated content about retail, DTC, and eCommerce technology.
Case study
Launching the Future of Repairable Electronics
We have had the privilege to work with many ambitious brands over the years, but we can confidently state that Framework's mission to fix consumer electronics makes the top of our list.
In this case study, we unpack Framework's vision for their industry and how we've helped them design the perfect shopping experience to accommodate it.
Upcoming event
Product Vision: Refining & Aligning a Compelling Northstar
January 10, 2023 @ 9am-10am PST
In January, we will be hosting a talk on product vision, given by Patti Chan. Patti will talk about how to build and refine your product vision, and how to align your team behind it:
"Most organizations have a company vision. Does yours have a compelling product vision? Can everyone from engineering to sales recite what it is? A compelling product vision unites roadmaps before they're drawn, makes strategic decisions 5x easier, and inspires. No one told me when my product vision sucked, but I learned to notice it in team morale, engineering velocity, and even customer engagement metrics over time. In this hour, I'll show how we evolved the product vision at Imperfect Foods during our hyper-growth from early-stage to half-billion revenue in three years."
The date is near: if you want to attend, click the button below to add the event to your calendar!
What we're reading
Old and New Tricks
Today's reads are a mix of fundamentals and fresh insights in business, eCommerce, DTC, and marketing.
So You Want to Launch a Physical Product. An old-fashioned, no-frills analysis of the unit economics and distribution models of selling physical stuff online, from the founder and CEO of Birthdate Co. Refreshing.
The End of Blitzscaling. "Many of the companies that make it through to the other side of this difficult period will likely go on to define the technology landscape much like the Twin Towers went on to define Lower Manhattan." Worth a read, if you need some perspective during these challenging times.
🔒 The Rise of B2B eCommerce. For many brands, the upside in exploring B2B as a complementary channel is enormous. The winners are those who can blur the lines between business and consumer experiences.
Trendline: Retail Media Networks. With RMNs (and the technology behind them) growing in capabilities and popularity, first-party data is coming back. An interesting space to watch as it consolidates.
‘A very big part of our media spend’: Why Peace Out Skincare is increasingly branching out from TikTok. Hear, hear! Billboards still work.
That's a wrap for today!
If you have any questions, thoughts, or billboards to share, you can always find us at
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We wish you the happiest holidays, and we'll see you on the other side in two weeks!