“If Nebulab were a media company, this is what we’d look like.” This is what I thought when I first stumbled upon Future Commerce. In an industry inundated with short-lived trends and decontextualized “growth hacks,” Future Commerce’s content is a much-needed infusion of Renaissant holism.
So when the opportunity came up to publish a piece about how brands are created and nurtured, we jumped on it.
In The Cultural Footprint of Brands, we explore the key traits, differences, and shortcomings of Ingredient, Modernist, Generational, and Cultural brands, and how brand strategists can leverage this taxonomy to find relevance, sustain growth, and build long-lasting value.
As yesterday’s playbooks increasingly turn into today’s red flags, this might be just the mental model you need to chart the next phase of your brand’s growth.