With online shopping eliminating geographical barriers and making price comparison effortless, several multi-brand retailers have fallen into the trap of competing solely on price—a strategy proving increasingly unsustainable.
In our latest analysis, we dive deep into why the current competitive blueprint for multi-brand retail is broken and lay the groundwork for retailers to compete across three dimensions:
Building a distinctive value proposition that turns retailers into tastemakers and storytellers.
Leveraging technological innovation to create customer experiences that become a competitive advantage in their own right.
Offering value-added services to go from middleman to value creator.
The path forward will require significant investment in new technologies and capabilities—but the cost of inaction may be too high to pay.
Does your brand need help with strategy, design or development?
For over a decade, we’ve been shaping, launching, and scaling shopping experiences for category disruptors such as MeUndies, Framework, and Cometeer. No matter where you’re going, we can help you get there.
In other news...
🏠 Lowe’s transforms loyalty with their Digital Home Platform. Their MyLowe’s Rewards program now offers a unified digital hub for product info, maintenance reminders, and how-to guides—showing how loyalty programs can create real value beyond discounts.
🚀 Hot take: Boring launches are the best launches. Coupling replatforms with complete redesigns is counterproductive, and how a more incremental approach focused on functionality over visual appeal often leads to better business outcomes.
🇯🇵 Davide went to Japan, and he has takeaways. In particular, he talks about how cultural values often shape digital UX—from crowded ramen ticket machines to multi-step train booking systems.
🗞️ In the latest issue of Commerce Outsights, we talk about Abercrombie's unlikely comeback, an innovative solution to circular commerce, Perplexity's new AI shopping assistant, and much more.