Hiya! This is Alessandro from Nebulab. Like the other five companies that emailed you already, we too were among the sponsors at this year’s Pulse Summit, and we thought it’d be nice if we introduced ourselves.

We are a strategy, design, and engineering studio for forward-thinking e-commerce brands. We work with brands such as CometeerFramework, and Huckberry to design, launch, and scale their online stores.

When we’re not doing that, we write about retail, e-commerce, and DTC. We do this through our blog and two (!) newsletters:

  • Commerce Outsights, a biweekly selection of the best articles, podcasts, and products that we think you should know about. We only surface the crème de la crème, so you can expect a very high signal-to-noise ratio. You can find a sample issue here.

  • The Thought, an occasional deep dive into the darkest corners of our minds. These are thought-provoking, sometimes outlandish pieces about the trends we see and where we think the industry is headed. See, for instance, our opinions about the future of commerce.

For us, content is not just a marketing exercise, but a big part of how we understand the world and deliver value to our clients and broader community. You won't find any shallow, SEO-optimized lead magnets around here—just stuff that we think will help retail and e-com operators become better at their jobs.

In fact, if you have two minutes, I’d love to ask:

What is one thing you’ve been thinking about lately?

You can hit 'reply' and let me know—I read and respond to every email.

Also, feel free to reach out at any point if you want to chat! I’m always down to talk about all things strategy, e-commerce, and tech. (Just know that I reply with walls of text whenever I get really excited about something. Sorry not sorry.)

Well, I think that’s it for now. I very much look forward to seeing you around, and have an amazing rest of your day!

— Alessandro and the Nebulab team

P.S. If you don’t want to hear from us anymore or want to adjust what content you get, you can do it through the cute tiny links at the bottom of our emails.

Does your brand need help with strategy, design or development?

For over a decade, we’ve been shaping, launching, and scaling shopping experiences for category disruptors such as Cometeer, Framework, and Huckberry. No matter where you’re going, we can help you get there.

What we’ve been up to…

🍷 We’re stoked to announce our latest client, Tannico—a Moët Hennessy (LVMH)-Campari joint venture!

♻️ Doing subscriptions? Don't miss Michela's latest article on how to optimize your subscription UX for conversion!

🍼 If you're a CPG brand, you should check out Gatorade's loyalty program, Gatorade iD. It's pretty good.

🔍 What does Nebulab’s discovery process look like? Thorough, but bold.

🤖 The latest issue of The Thought is about AI. More specifically, it’s about AI’s potential long-term impact on retail and e-commerce brands.

Keep reading