Customer Experience ∙ 10 mins

Why Luxury Brands Are Betting on AI-Powered Virtual Try-On

AI is finally making virtual try-on realistic enough for luxury, but only when done right.

Would you buy a $2,000 cashmere sweater without seeing how it drapes? For most customers, the answer is no, and that's the fundamental challenge luxury brands face online.

Virtual try-on has existed for years, but generative AI is transforming it into a genuinely useful tool. When executed correctly, the impact can be substantial.

In our latest article, we unpack:

  • The business case: Up to 65% conversion lift and 20–40% reduction in return rates.

  • What works: Material fidelity, brand-native interfaces, and unified customer journeys.

  • The KPIs to track: Going beyond conversion rate to measure engagement and brand perception.

Keep reading to learn what separates successful implementations from failures and how to design your own VTO experience!

Read the article →

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