

Tannico is redefining how consumers and businesses discover premium wines, offering a refined digital experience that mirrors the care behind every bottle. As one of Europe’s leading wine retailers, they needed a platform that could support scale without sacrificing agility.
In our latest case study, we walk through Tannico’s replatforming journey from Magento to Shopify Plus:
A modular content system that lets marketers launch campaigns and update pages without relying on developers.
A unified B2C and B2B storefront offering curated catalogs and personalized pricing to business clients.
A phased migration strategy that ensured zero downtime—even during the Italian market rollout.
Explore the full case study to see how Tannico modernized its commerce stack while keeping operations smooth and customers happy.
In other news...
📉 The data hierarchy no one talks about. Executive opinions are out, quantitative research is in. We broke down how misplacing your data priorities quietly sabotages your strategy—and what to do about it.
📦 Shopify agencies: evolve or disappear. Too many agencies rely on cookie-cutter playbooks and templated tools. We wrote about why consultative thinking—not just execution speed—is what clients actually value.
📰 Commerce Outsights: June 30, 2025. Unilever buys Dr. Squatch, David’s Bridal goes AI, and luxury sentiment hits a low. Plus: Whatnot nails live commerce, Colgate-Palmolive builds 3,000 internal AI agents, and a no-code ops tool worth checking out.
🧭 Replatforming? Start with a better discovery workshop. Our latest blog post outlines a five-phase approach to replatform discovery—designed to eliminate costly surprises and ship faster with fewer regrets.

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