Over the years, we've tried countless A/B testing tools for our e-commerce clients, and we've seen all the common issues: performance bottlenecks, content flickering on the page, and the dreaded moment when you need to actually implement your winning variant.

Then we discovered Shoplift—and it changed everything. 🚀

What makes these guys different?

  • ✅ Shopify-native: Build your tests in the Theme Editor you know and love with no performance impact.

  • ✅ Lift Assist: Pre-built A/B test ideas that automatically match your store's branding and theme.

  • ✅ Seamless implementation: The winner goes live with one click; no additional dev work required!

For our clients, Shoplift has translated into faster testing cycles, a better customer experience, and reduced development overhead.

A while ago, the great Lane Goldman gave our whole team a demo of the platform, and we thought it was too good not to share it.

So head to our YouTube channel and see Shoplift in action: we promise it's worth your time! 👇

Does your brand need help with strategy, design or development?

For over a decade, we’ve been shaping, launching, and scaling shopping experiences for category disruptors such as MeUndies, Framework, and Cometeer. No matter where you’re going, we can help you get there.

In other news...

🌅 The Shopify Summer '25 Edition analysis you didn't know you needed. We sat down with our team to break down the latest Edition, celebrate the good stuff, and keep Shopify honest about the missed opportunities.

🛠️ We hacked Shopify's new Storefront Components. I built a quick demo that allows merchants to drop product cards into Shopify blog posts with one line of HTML. It's very experimental, but also pretty cool!

A coffee shop you can only buy from via SSH. A few weeks ago, I stumbled upon terminal.shop, and it reminded me why I fell in love with e-commerce.

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