Shopify ∙ 53 mins
Shopify’s Customer Events framework isn’t new, but most teams still don’t fully understand how it works or how it changes your brand’s tracking strategy.
This session, led by Nebulab Partner Alberto Vena, provides a comprehensive walkthrough of the system, covering what it does, how it’s built, and how to use it effectively.
We unpack the entire architecture, from the pixel sandbox to event emission and consent APIs, showing how Shopify rebuilt analytics around security, privacy, and standardization:
How Customer Events replace legacy checkout scripts and liquid tracking
What sandboxed pixels are and how they isolate JavaScript securely
How Shopify handles user consent and cookie permissions internally
The limits of tools like Google Tag Assistant and Hotjar under this model
Practical steps to design, debug, and deploy custom pixels
This is THE guide we wish we had when we first started with the Customer Events API, and we’re stoked to share it so you can build on what we’ve learned!
In other news...
🛍️ Rethinking CRO for luxury brands. Premium and luxury brands love to hate CRO—which is a shame, because optimization isn’t the enemy of brand identity. Creative and digital teams MUST find common ground, or else.
🧭 How AI is reshaping product discovery (or not). If you’re suffering from LinkedIn-induced FOMO and are looking for a more balanced, pragmatic take on GEO, you should check out our latest blog post. We look at the numbers to unpack what it is, whether it matters, and what’s worth doing today.
🚀 We are hiring! We’re looking for designers and developers to expand our team. If you ask “why” before “how,” believe commerce is more than just a website, and go out of your way to ship great work, we should talk.
Does your brand need help with strategy, design or development?