If you're looking to optimize your conversion rate or average order value, presenting related products with the right UX can have a huge impact.
In our latest blog post, Michela examines three different approaches to showcasing related products in your Shopify store, drawing from our recent work with premium sleepwear brand LAKE Pajamas:
Combined Listings: for style variations (like short vs. long sleeves) that maintain separate product URLs while offering a seamless product discovery experience
Quick Add to Cart: for complementary products (think “mommy and me” matching sets) that aren’t variants but enhance each other
Bundling Apps: for customizable sets where customers need flexibility in selecting different sizes or mix-and-match options
Dive in to learn more!
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