

In our latest learning session, I've explored why customer experience is more crucial than ever for e-commerce brands facing rising acquisition costs and changing consumer expectations.
Join us as we dive into:
Key consumer expectations in 2025 and why first-order profit margins have declined by 222% in the last eight years.
How and why experience-led companies outperform marketing-led companies across all key metrics.
Practical approaches to implementing an experience-led growth approach for your e-commerce brand.
During the presentation, we feature real-world examples of innovative CX solutions from our client work, including subscription management systems that adapt to product seasonality and community-powered fit guides that reduce returns while enhancing customer satisfaction.
Check out the full video and learn how to use customer experience to extract maximum value from your marketing spend.

Does your brand need help with strategy, design or development?
For over a decade, we’ve been shaping, launching, and scaling shopping experiences for category disruptors such as MeUndies, Framework, and Cometeer. No matter where you’re going, we can help you get there.
In other news...
📘 The ultimate Shopify customization guide. Nick explores all the different ways you can customize Shopify in 2025 based on your needs.
🛍️ Bridging the digital comfort gap. Michela highlights how brands like Barner and PdiPaola overcome customer hesitation in the digital realm.
🌆 Dôen's website is dreamy. The brand features an incredible shopping experience where design enhances rather than conflicts with conversion.
📊 Navigating the e-commerce downturn. Sessions are down as much as 50% for some, and everyone's focused on squeezing more from existing visitors.
🗓️ Join us at Ecommerce Italia! Meet us April 9 in Milan to discuss AI in commerce, the US-EU convergence, and strategies for brands to stay relevant.
🤔 Why are ERPs (and ERP integrators) so bad? Brands are fleeing expensive, rigid ERP partners—is it time for a better alternative?