

You hired a coach, running sprints, checking all the Agile boxes. But somehow, your development team is still moving at a snail's pace.
For an e-commerce brand, that means slower site improvements, delayed launches, and missed revenue opportunities. And the root cause might be hiding in plain sight: your process.
In this 30-minute talk, Elia Schito, Staff Engineer at Nebulab, explains how development teams fall into the Waterfall-in-disguise trap—where rituals and tools replace actual iteration and ownership.
You’ll learn:
Why the code, not the ticket, should drive your roadmap
How rigid ceremonies quietly stall innovation
When testing becomes performance theater, not quality control
If you care about faster launches, leaner teams, and meaningful innovation, then this talk is for you!

Does your brand need help with strategy, design or development?