You hired a coach, running sprints, checking all the Agile boxes. But somehow, your development team is still moving at a snail's pace.

For an e-commerce brand, that means slower site improvements, delayed launches, and missed revenue opportunities. And the root cause might be hiding in plain sight: your process.

In this 30-minute talk, Elia Schito, Staff Engineer at Nebulab, explains how development teams fall into the Waterfall-in-disguise trap—where rituals and tools replace actual iteration and ownership.

You’ll learn:

  • Why the code, not the ticket, should drive your roadmap

  • How rigid ceremonies quietly stall innovation

  • When testing becomes performance theater, not quality control

If you care about faster launches, leaner teams, and meaningful innovation, then this talk is for you!

Does your brand need help with strategy, design or development?

For over a decade, we’ve been shaping, launching, and scaling shopping experiences for category disruptors such as MeUndies, Framework, and Cometeer. No matter where you’re going, we can help you get there.

Keep reading