Case Study ∙ 2 mins

Crafting Reliability: DMC’s Path to Unified E-Commerce Excellence

How a 280-year-old textile brand manages four distinct e-commerce sites with just three engineers.

The D.M.C. Group, the historic European textile brand, runs four separate stores: DMC, Rowan, Sirdar and Wool and the Gang. Each had different development needs, fragmented tools, and inconsistent implementations—creating a complex web of technical challenges that threatened operational efficiency.

In our latest case study, we walk through DMC's platform modernization journey:

  • A unified Klaviyo migration that consolidated all stores without campaign interruptions.

  • A redesigned product catalog with a fully custom buying experience handling hundreds of variants.

  • Continuous maintenance practices across all four platforms.

Explore the full case study to see how DMC modernized its commerce infrastructure while keeping all brands running smoothly.

Read the case study →

In other news...

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