When brands move fast, they often end up introducing design inconsistencies and subtle UX bugs into their stores. While this may not seem like a huge problem in the short term, these small points of friction accumulate over time and can become a serious drag on your store's conversion rate in the long run.
Luckily, design systems help you kill two birds with one stone: by allowing you to draw upon a library of existing patterns and UI components when creating new landing pages or iterating on your purchase funnel, design systems reduce time to market while also eliminating mistakes.
In our latest blog post, Michela talks about the value of design systems for e-commerce and DTC brands, and how to best introduce this practice.
If you've been struggling with design bugs or would like to speed up the pace of change on your online store, this is a must-read!
You might have missed...
🧘 In the latest issue of The Thought, we talk about venture funding dynamics in DTC and the value of slowing down under stress.
🏢 I've been posting on LinkedIn about why the Shopify ecosystem is not equipped to deal with large replatforms, and what we can do better.
✈️ We'll be at a few events in the next few weeks! Come find us at Netcomm Forum (Milan), Shoptalk EU (Barcelona), and Pulse (London).
🤓 Alberto, our CTO, has been posting on LinkedIn about some cool things you can do with Klaviyo. Check it out.
Does your brand need help with strategy, design or development?
For over a decade, we’ve been shaping, launching, and scaling shopping experiences for category disruptors such as Cometeer, Framework, and Huckberry. No matter where you’re going, we can help you get there.
