Between 2013 and 2022, customer acquisition costs rose by 222%—an increase that made it hard for most brands to acquire customers profitably.
In pursuit of a more sustainable growth model, brands have been looking for ways to maximize customer lifetime value—and subscriptions are among the go-to solutions, especially for CPG brands.
But even then, subscriptions are not a panacea, and they’re getting harder to pull off as more brands adopt the model and consumers start suffering from subscription fatigue.
In our latest blog post, Nebulab designer Michela Frecchiami highlights three best practices brands can follow to convert more consumers into subscribers—and throws in a bonus tip for good measure.
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🧩 We’ve been writing about middleware—again. This time, it’s Nicolò, with his tips on designing and scaling high-throughput Shopify middleware.
🍼 I published a LinkedIn post about Gatorade's loyalty program, Gatorade iD. If you’re a CPG brand, check it out—it’s pretty good.
🔍 What does Nebulab’s discovery process look like? Thorough, but bold.
🤖 The latest issue of The Thought is about AI. More specifically, it’s about the potential long-term outcomes of AI on brands and e-commerce.
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